Online video viewing has reached 14.3 billion Internet users in December 2008, which according to comScore is a dramatic 13% increase from the month prior. With ever-present PCs, laptops and smart phones inundating our lives it is no surprise more and more individuals are turning off the the TV and tuning into online. The popular video sharing site YouTube ranks as the front runner for online video, so impressive that it also ranks as the #2 search engine just behind Google. On video sharing sites like YouTube visitors can view both user generated content (think cell phone captured party videos, vanity singing clips) as well as advertised content (music videos, staged commercials). Other sites such as Hulu, iTunes and most major television networks allow visitors to watch full-length online versions of their hit TV shows like NBC's comedic "The Office" or "30 Rock" and CW's indulgent "Gossip Girl". A recent study by Integrated Media Measurements Inc, reports that 20% of traditional TV viewers also watch some TV content online. In addition, one out of 10 youths now watch TV online.
Online TV viewing appears to be growing medium for viewing your favorite programs, a medium that is sure to increase in the coming months as technology improves, household budgets are cut and consumers look for alternative methods to receive their entertainment on their own schedules.
